Chunking (writing)

• bulleted lists
• short subs
• short sentences with one or two ideas per sentence
• short paragraphs, even one-sentence paragraphs
• easily scannable text, with bolding of key phrases
• inline graphics to guide the eyes or illustrate points which would normally require more words

  Advantages of chunking

• Chunking helps technical or marketers convey information more efficiently
• Chunking helps readers find what they are looking for quickly
• Chunking allows material to be presented consistently from page to page, so users can apply previous knowledge of page layout and navigation and focus on the content rather than the presentation

Disadvantages of chunking