Chico Ejiro
Chico Ejiro is a Nigerian movie director, screenwriter, and producer. Little is known about Ejiro other than he originally studied agriculture, and he was drawn into video production because Nigerians would not buy blank videocassettes. His enormous body of work is typical of the second generation that started in the 1990s when cheap video-production equipment became available in the country. He owns a production company called Grand Touch Pictures, which is based in Lagos.
Nicknamed Mr. Prolific, he directed over 80 movies within a 5-year period—each one shot in as little as three days. They feature story lines relevant to Nigerians The exact number of movies he has worked on as either director, producer, or both is unknown, but it ranges in the hundreds as of 2007. He was profiled in an article in The New York Times, dated May 26, 2002, and in an article from the international version of Time Magazine dated May 26, 2002.
Ejiro is married to Joy Ejiro and they have four children. He has two brothers: Zeb Ejiro, the best-known of the new Nigerian cinema auteurs outside of the country, and Peter Red Ejiro, also a movie producer.
Ejiro was featured in the 2007 documentary Welcome to Nollywood, which followed him as he made Family Affair 1 and Family Affair 2.
