Carole MacGillvray
Carole MacGillvray Rappeport was an employee of the General Mills Toy Group. As early as 1978, she was associate vice-president of Hasbro's toy marketing unit; in the early 1980s, she served as vice-president of U.S. marketing at General Mills' CPG division. In February 1984, she became president of General Mills' M.A.D. service, replacing Bernard Loomis. In the mid-1990s, she ran a toy consulting company in Santa Barbara, California.
MacGillvray was a boss to fellow General Mills/Kenner staffer Paul Pressler. Both were executive producers for 1985's The Care Bears Movie, produced by Canada's Nelvana studio. Before its completion, MacGillvray's search for a distributor led to rejections from major U.S. studios; The Samuel Goldwyn Company, an independent outfit, eventually acquired the film for U.S. release.
