One of the film's aesthetic and storytelling "innovations" was to try and tell much of the story from the cane toads' point of view. This was achieved by a number of extremely low angle shots. Lewis' goal was to give a voice to the toads who were at the center of so much controversy, and "create some sympathy for this animal that was so widely reviled". Lewis worked with director of photographyJim Frazier on Cane Toads because Frazier had constructed a set of lenses that were ideal for the project. Eventually, Panavision picked up the lenses and they became known as the Frazier lenses. For his interviews, Lewis used a mirror box to give the impression that the subjects were staring down the lens of the camera. Lewis avoided harming toads and other wildlife during the production of the film. During a scene in which a man talks about intentionally running over toads with his car, footage appears to show a car swerving to hit toads. To simulate this, Lewis used potatoes which when shot at a distance appeared like toads on the road.
Funding and distribution
The film was funded by Film Australia. It was initially released theatrically in Australia by Ronin Films and premiered at the Sydney Opera House on 29 February 1988, where it ran for two weeks before transferring to the Mandolin Cinema in central Sydney where it ran until 16 November. It ran in many other cinemas around Australia and currently still ranks high in Australian box office records for documentaries. The film was subsequently released on VHS later DVD in Australia, the US, and the UK. Excerpts of the film are also available online as teaching aids. Based on Internet comments, the film is still shown in middle school, high school, and college classrooms and is well received. Production Company: Film Australia. Distributors: Ronin Films ; First Run Features ; First Run Features ; Umbrella Entertainment ; Unique Films .
Sequel
A sequel called premiered at the 2010 Sundance Film Festival. A completely new feature, almost twice as long as the first film, it is said to be the first Australian 3D digital film. In the years since the first film, the cane toad "multiplied alarmingly" to become a "seemingly unstoppable menace". The sequel/remake was released in Sydney in June 2011. Both films were written and directed by Mark Lewis. Their cultural impact and moral complexity were explored in an essay by Elizabeth Farrelly.