Born in Logroño on 29 October 1980, A student in a rural school vis-à-vis his early education, he took his highschool education in Nájera. He joined the Socialist Youth at age 17 and the Spanish Socialist Workers' Party when he was 20 years old. After becoming Secretary General of the Socialist Youth of La Rioja region in 2002, he served as municipal councillor in Bobadilla from 2003 to 2007. He earned a licentiate degree in Humanities at the University of La Rioja in 2003. Also active in college organizations at the national level, he was a member of the Federation of Progressive Students of Spain and the . Luena ran 13th in the PSOE list for the 2007 regional election in La Rioja and, elected, he served as member of the regional legislature from 2007 to 2008. He was designated as head of the PSOE list in La Rioja to the Lower House for the 2008 general election, becoming a member of the 9th term of the Congress of Deputies. He renovated his seat for the 10th, 11th and 12th terms. In 2012, he was elected as the Secretary General of the regional branch of PSOE, the PSOE La Rioja. In March 2014, he earned a PhD at the UR reading a dissertation titled Antonio Larrea: el alma del Rioja, supervised by José Luis Gómez Urdáñez. After Pedro Sánchez became the PSOE leader in July 2014, the latter chose Luena as Secretary of Organization of the party. A member of the Sánchez's inner circle during the later's first spell as party leader, he left the post after the political "defenestration" of Sánchez during the 2016 PSOE crisis in the Autumn of 2016 and the ensuing installation of an interim board; he was one the sanchistas who distanced from their former leader, showing indifference towards Sánchez during the latter's intervention at the second investiture session of Mariano Rajoy as Prime Minister in October 2016. He sided with Patxi López in regard of the May 2017 PSOE leadership election. He found himself on the losing side of the primary election after the unexpected win of Sánchez over Susana Díaz and Patxi López, and soon after, in July 2017, he was replaced as leader of the PSOE La Rioja by, thus his political clout was reduced to his deputy seat obtained at the June 2016 general election. Sánchez found a place for his former right-hand in the 11th slot of the PSOE electoral list for the May 2019 European Parliament election in Spain with Luena being finally included in the 10th place of the list after Sami Naïr was barred from contesting the election by the Junta Electoral Central. Elected as MEP, Luena integrated within the Progressive Alliance of Socialists and Democratspolitical group. He joined the Committee on the Environment, Public Health and Food Safety and he also became a member of the Delegation for relations with the Korean Peninsula, assuming a vice-chair role in the later body.
