Bruna (company)


Bruna is a Dutch bookseller. In addition to books it sells newspapers, magazines, stationery, computer software, and cards.
Bruna was founded in 1868. Its head office was in Houten until spring 2019, when as a cost-cutting measure it relocated to Amsterdam. The company was led by Henk Bruna from 1935 to 1982., it operated approximately 273 shops in the Netherlands, the best developed bookshop network in the country.
In early 2017, the book chain was in serious financial trouble; its main stockholders came to the rescue in February, and in December 2017 the company was taken over by the publisher . In late 2019, the company was acquired by, the parent company of competing bookseller.
The company developed a digital subscription service, Bliyoo, and has sought to integrate online and brick and mortar services as well as diversifying to offer related merchandise. Following its acquisition by VBK, it became part of Shared Stories Group, together with the publisher and VBK's online service, Bookchoice.