The 2001 Population Census found that there were 23,306 people living in the ward with a population density of 4,167 people per km² compared with 3,649 people per km² for Birmingham. There was a slightly higher proportion of females than males in the ward, with females representing 52.2% of the population, compared with 51.6% for Birmingham as a whole. Brandwood is not an ethnically diverse community with ethnic minorities representing 12.6% of the ward's population as opposed to 29.6% for Birmingham. 9.3% of the population was born outside of the United Kingdom, equal to that of the national percentage. The largest broad ethnic group was the White group at 87.4%. Whilst being above the city average of 70.4%, it was below the national average of 90.9%. The second largest broad ethnic group was Asian at 5.9%. More specifically, the White British group was the largest ethnic group at 81.6%. The White Irish group represented just 4.3%, although this was higher than the city average of 3.2% and the national average of 1.3%. The Black Caribbean ethnic group was the third largest at 2.9%. The most dominant religion in Brandwood was Christianity with 69.8% of residents stating themselves as Christians. 15.4% had no religion, above the city average of 12.4% and the national average of 14.6%. Islam was the second largest religion at 3.3%. The age group representing the largest proportion of the ward's population was the 25–44 years at 27.7%. This is below the national average of 29.3% and the city average of 28.3%. People of a pensionable age represented 20.1% of the population, above the city average of 16.7%. 58.4% of the population was of a working age, below the city average of 59.8%. The ward had an unemployment rate of 8.1%, below the city rate of 9.5% but above the national rate of 5%. Of the unemployed, 40% were in long term unemployment, above the city average of 36.3%. 8.2% had never worked. 16.8% of those in employment worked in the Finance, Real Estate, & Business Activities sector. 16.2% worked in the Manufacturing sector. The largest employer based in the area is Cleaning Contractor Services Group Ltd, employing around 300 people. Moss Construction were the second largest, employing 285 people. 99.1% of the population lived in a household, above the city average of 98.3%. The other 0.9% lived in communal establishments. The total number of occupied households in the ward was 10,049, resulting in an average of 2.3 people per household. This is below the national average of 2.4 and the city average of 2.5. 62.4% of the households were owner occupied, above the city average of 60.4% and below the national average of 68.7%. 26% of households were rented from Birmingham City Council, above the city average of 19.4%. The majority of houses were semi-detached, with 42.2% of all properties being of that type. 25.1% of households were terraced houses, near to the national average of 25.8%. 21.1% were purpose built blocks of flats. 338 houses were identified as being empty.
Politics
The ward has been a Labour/Conservative marginal for the last 20 years. Local councillors have included: Steve McCabe, Roy Pinney, who served as Chair of and later Cabinet Member for Education, in addition to three female councillors, the last of these being Catherine Grundy, who lost her seat in 2004 and was subsequently elected to the Kingstanding ward in 2006. Elections since 1984 have returned the following councillors:
