Franchione is the son of college football coach and former ESPN announcer Dennis Franchione and Linda Solomon. Franchione was born in Miller, Missouri, and grew up near Pittsburg, Kansas. He graduated from Pittsburg High School in 1992 and earned a bachelor's degree in physical education in 1996 from the University of New Mexico. Two years later he received his M.S. in education from Arkansas State University. Franchione began his coaching career while still in college. He was a student coach assisting the secondary at the University of New Mexico from 1992–1996, and served as a graduate assistant with the offense at Arkansas State from 1996–1998.
In only his 10th year as a coach, Franchione earned his first head coaching opportunity when he was hired to coach the Blinn Buccaneers in Brenham, Texas in January 2005. In their 2006 season, Franchione's second year as their coach, the team had a perfect 12–0 season and earned a national championship when they were awarded the number one ranking in the final NJCAA Football Poll of the 2006 season. The team's defense was ranked number one in the country, giving up an average of only 129 yard per game, and allowing only 39 rushing yards per game. Four of the team's players were named NJCAA All-Americans. For his coaching efforts, Franchione was named the 2006 Southwest Junior College ConferenceCoach of the Year and the Sportex 2006 National Junior College Coach of the Year. In 2009 Blinn won their second national championship, and Franchione was named the 2009 American Community College Football Coaches Association Coach of the Year. The 2009 Blinn squad led by future Heisman Trophy winner Cam Newton finished the season with an 11-1 overall record, the Southwest Junior College Football Conference title and the National Junior College Athletic Association national title. Franchione resigned his position as Blinn head coach on January 3, 2011, and in his five years at Blinn amassed a 54-13 record.
Texas State
In January 2011 Franchione accepted a position at Texas State University as linebackers coach and special teams coordinator. In 2012, he coached future NFL linebackerJoplo Bartu. The special teams finished in the top ten in FBS in punt returns, kickoff returns and net punting. His special teams unit finished 32nd in Phil Steele's special teams rankings. In 2013, the defense finished 2nd in total defense in the Sun Belt Conference as Texas State finished bowl eligible for the first time in program history. In 2014, he coached future NFL linebacker and the leading tackler in the Sun Belt Conference, David Mayo. Dennis Franchione quit in December 2015. Brad was released from TXST in 2016.
Family
Franchione and his wife, Rebecca, have two sons, Wyatt and Gunnar and one daughter, Isabella.