Boomerang is a 24-hour cable televisionchannel owned by Warner Bros. Initially it was focused an older audience, airing classical Hanna-Barbera cartoons, emulating the US variant of the channel. However, in 2006 it was rebranded. At the time of the rebrand, many people nicknamed it as the Latin American version of Pogo, an Indian children-oriented channel. In January 2008, it was rebranded again with its own original graphics and programming, appealing to a teen-oriented audience, featuring original and syndicated series and movies, initially starting in Brazil and Mexico. It had also aired music clips and concert specials, under the Boombox block. The channel returned to children's programming as part of a worldwide rebrand on 28 September 2014, in addition debuting a new logo, graphics and schedule.
History
2001–06
The channel was launched on 2 July 2001 with the same graphics and programming from the US variant of the channel. It used to air classic Hanna-Barbera cartoons that had been dropped from the Latin American variant of Cartoon Network back then.
2006–07
On 3 April 2006, the channel was later rebranded as a general children's network. Boomerang at the time started to air new cartoons, divided into different programming blocks which were similar to the ones airing on Pogo. The new lineup included the preschool programming block "MiniTV", teen-oriented programming, and classic cartoons. Each block featured a different channel logo colour for easy identification.
January 2008-28 September 2014: Teen-oriented channel era
In January 2008, in the Brazilian and Mexican localised feeds, the channel was rebranded again, but retained its 2006 logo. It was reorganised as a 24-hour teen-focused channel, broadcasting original and third-party-produced shows focused exclusively for teenagers while all classic animation programming were moved over to Tooncast, a 24-hour channel that was launched on December 1, 2008. The channel aired some successful blocks, such as Boombox, which consisted of interviews to different artists and featuring live concerts in Latin America, the US and later, the United Kingdom. On 1 April 2009, the channel launched a mobile service Outside of Latin America, the channel is an associate member of the Caribbean Cable Cooperative. By mid-2010, the channel's logo was slightly modified. By 30 May 2011, it was the only Boomerang channel in the world not to air any animated series at all. On 1 April 2014, its cartoon programming was moved to daytime slots on the schedule. It was later confirmed that the channel would be part of the worldwide rebrand which would take place later that year.
