Bob Peak Robert M. Peak was an American commercial illustrator . He is best known for his developments in the design of the modern movie poster . His artwork has been on the cover of Time magazine, TV Guide , and Sports Illustrated . He also illustrated advertisements and U.S. postage stamps.Early life Bob Peak was born in Denver, Colorado and grew up in Wichita, Kansas . He knew from an early age that he wanted to be a commercial illustrator. He majored in geology at the University of Wichita and got a part-time job in the art department of McCormick-Armstrong . After serving in the military during the Korean War , Peak transferred to the Art Center College of Design in Los Angeles, California , graduating in 1951. In 1953, Peak moved to New York City and landed an Old Hickory Whiskey advertising campaign . His work went on to appear in major advertising and national magazines.Career studio hired Peak in 1961 to design the poster images for the film West Side Story . The success of Peak's work on that film led to work on posters for designer Bill Gold , including the big-budget musicals My Fair Lady and Camelot . In the mid-1970s Peak's style would become familiar to fans of science fiction films when he created the poster art for the futuristic film Rollerball , which was followed by the first six films, Superman , Excalibur , both Derek Flint films, Apocalypse Now , The Spy Who Loved Me and other James Bond concepts. By the 1980s only the movie poster artist Drew Struzan was in as much demand by film directors . Peak received a commission from the U.S. Postal Service to design 30 stamps for the 1984 Summer Olympics in Los Angeles and the 1984 Winter Olympics in Sarajevo , Yugoslavia . From January 20 through April 17, 2011, the Academy of Motion Picture Arts and Sciences presented the "Bob Peak: Creating the Modern Movie Poster" exhibit at its headquarters building in Beverly Hills. Peak taught in his own college and later at Art Students League of New York , Pratt Institute and Famous Artists School .Awards In 1961, Peak was named Artist of the Year by the Artists Guild of New York . He won eight Awards of Excellence and four gold medals from Society of Illustrators , which in 1977 Society of Illustrators inducted him to its Hall of Fame . The Hollywood Reporter presented him the 1992 Key Art Lifetime Achievement Award .
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