BlueSG is a Singapore based company providing electric car sharing services. Announced in September 2017, the company, a subsidiary of the Bolloré group, launched the service in December of the same year, with 30 charging stations and 80 all-electricBolloré Bluecar for public use on a paid subscription basis. As of December, 2019, the company had 253 charging stations located across Singapore and a fleet of 530 cars.
History
In June, 2016, Bolloré signed an agreement with the Land Transport Authority and the Economic Development Board to develop an electric car-sharing programme. On September 27, 2017, BlueSG announced with LTA to launch Singapore's first large scale electric car sharing programme, with the service's electric car supplied by Bolloré. The company also opened their Asia-Pacific headquarters for its e-mobility, energy management and system integration business for the region. Bolloré used to operate several similar electric car-sharing services such as Autolib' in Paris, BlueIndy in Indianapolis and Bluecity in London, but failed to achieve scalability and has since ceased to operate in these 3 cities. Construction of the charging stations began at the end of September, 2017 and in December, 2017, the service was officially opened to the public with 30 charging stations and 80 cars located throughout the island. BlueSG plans to expand the service to offer 2,000 charging points in 500 charging locations, with 400 charging points open for public use and 1,000 electric cars deployed by 2020. In January, 2018, within the first 3 weeks of operations, over 3000 members signed up for the service, with 5000 rentals completed. In December 2018, it was announced that BlueSG will open its charging stations to privately ownedelectric vehicles from the first quarter of 2019.
Operation and fleet
Anyone aged 21 years and above with a valid Singapore driving license, ASEAN driving license or an International driver’s permit can sign up for the service through the BlueSG mobile application or their official website. Users can choose between 2 rental plans, with per minute fees of S$0.33. BlueSG introduced 2 rental packages on October 1, 2019 and the packages are for durations of 3 hours and 5 hours rentals respectively, which are only available from Monday to Friday. An available car can be booked through the mobile application or at the charging station itself. A parking space can also be to be reserved through the application prior to returning the car to the charging station or users can park at any available lot that is not already reserved. The table below summaries the subscription types available, the subscription fees, pricing for the per minute rates and rental packages:
Plan
Membership
Subscription fees
Rates per minute
Rental Packages
Premium
6 Months
S$18 per month
S$0.33
S$ 39.90 S$ 49.90
Basic
No Commitment
S$8 per month
S$0.33
S$ 39.90 S$ 49.90
;Private EV charging service The company plans to provide charging services for private owners of electric vehicles from the first quarter of 2019. Users will have to sign up for the charging services through BlueSG's official website and a monthly subscription fee will be charged in addition to per-minute charging fees.
Fleet
The service uses the all electric Bolloré Bluecar, which were adapted to suit Singapore's left-hand traffic. It is a three-door hatchback electric car with four seats and has a 30kWh lithium metal polymer battery, coupled to a supercapacitor, that provides an electric range of in urban use, and a maximum speed of.
