On January 27, 2017, Lecrae released "Blessings," the second single that the Reach Records frontman and founder released after signing with Columbia Records, which features a guest appearance from Los Angeles Native Ty Dolla $ign and production from PLUSS. Although he is signed to his own label, Reach Records, Lecrae announced a joint deal with Columbia Records in early 2016 while he was in the middle of working on his eighth studio album. The collaboration with Ty Dolla $ign was something that had burgeoned out of a connection at SXSW back in 2011 while Lecrae was creating his mixtape, Church Clothes. In an interview with Victoria Hernandez from HipHopDX, Lecrae revealed that before the Columbia/Reach partnership was announced, Lecrae had already created "Blessings," but was at first hesitant with the title after Chance The Rapper released his Coloring Book mixtape. "We already had the song in the can... and then Chance's project came out and I was like, 'Dang...' We could have called it 'Count It Up,' or something like that, but I felt like it took away from that whole moment, so it was kinda like, man, it's all love." With the feature from Ty Dolla $ign, and a chorus written by Verse Simmonds and Swoope, the production was something else that Lecrae believes fulfills the vision he has every time he creates music. " knocks. It's perfect for radio. If you never knew my music, it's perfect... introduction 'cause... it's the balance of who I am. Everybody can enjoy it from a music standpoint, but it still has... meaning to it, which matters to me." Even though his debut project, Real Talk, dropped in 2004, Lecrae was performing as a "Who's Next?" artist for Power 106's event in Hollywood at the time when "Blessings" was released. However, Lecrae said he thinks nothing of it. "I think that's what keeps moving is humility... Every day... every time I put out music, I look at myself as a new artist, because there's always a lane that you aren't known in or a place ... I am a new artist... know me from the underground... but not radio."
Music video
The official music video for "Blessings" was released on March 22, 2017. The meaning behind this track is quite obvious: count your blessings big or small. He is encouraging listeners to be grateful for what they have and consider what really matters most in life. Food, shelter and quality time with family being chief among the blessings in his/our life. The music video for "Blessings" attempts to embody that message. The video opens with a look at some family photos clearly communicating what the artist values most. As the action continues the viewer is treated to a heart warming depiction of a family gathering complete with good food and plenty of laughter. Multiple generations are present all enjoying ones company and celebrating life together. In an industry where high priced cars and scantily clad models take center stage Lecrae breaks the mold in the video. "Man it's a blessin' 'cause we ain't ever had a lot But all we need is all we got." The song has reached over 32.1 million views on YouTube as of May 2020.
