Initially a Royal Air Force pilot, he became a TV cameraman for the BBC, shortly after with Granada Television and later, a director. When, as a relatively young man, he was called upon to direct an episode of Coronation Street, Violet Carson with a massive twinkle in her eye, drew herself up to her full height and confronted him - "Hello Bill, welcome...my train leaves at 5.30 p.m.!" Bill was asked to take over as producer of "the Street" in 1976. Initially he turned the offer down flat. As former Street writer John Stevenson recalled in a BBC Radio 2 documentary, "Coronation Street was on a downward slope at the time. Stevenson stated that no-one wanted to work on it, the quality of the scripts had dropped, the storylines were poor and it was becoming something of a joke within the TV industry to have to work on it". Podmore helped steer the programme back onto an even keel. He referred to this as "re-decoration, not demolition" meaning that he intended to capitalise on the strengths he already had there. Thus the Ogdens became a comedic double act yet again, and Eddie Yeats, who before Podmore's stewardship had been nothing more than a petty thug, became the Ogdens' surrogate son and was revealed to have a heart of gold. Bill brought in new characters, such as Renee Bradshaw, and brought minor characters, such as Fred Gee and Vera Duckworth, to the fore. However, it was not all plain sailing. In the early 1980s, Peter Dudley was arrested in a Manchester public lavatory for importuning. Podmore stood by Dudley steadfastly, insisting that although he was involved in a "shameful" court case in reality, whatever Dudley did in his private life was his own business. Dudley later suffered a stroke caused by the stress of the case, and finally suffering a fatal heart attack after asking to be "written-out" of the show. Podmore was, however, no easy touch. The cast referred to him as "the Godfather" for he could be very ruthless. In 1980, he killed Renee Roberts off as he deemed her marriage to Alf Roberts was "not working". Podmore was quoted as saying that Alf Roberts was allowed to emerge "from the shadows of a rather humdrum marriage". When Stephen Hancock refused to sign a new contract, Podmore had his character Ernest Bishopkilled off, having him shot dead in a bungled wages snatch at Baldwin's factory. Podmore also sacked Peter Adamson who played Len Fairclough. Adamson had been suspended from the programme after allegations that he had indecently assaulted two young girls at a Haslingdenswimming pool in April 1983. Adamson, faced with high legal fees, sold his story to The Sun along with stories about several fellow cast members without permission. Podmore called this "indefensible" and sacked him. Podmore left the series in 1988. His memoirs, entitled Coronation Street - The Inside Story, were published in 1990. Podmore died in 1994 at Cheadle Royal Hospital.
