Beulah London


Beulah London is a British fashion brand, founded by Lady Natasha Rufus Isaacs and Lavinia Brennan.

History

Isaacs and Brennan met as congregants at the same Christian church in South Kensington. Rufus Isaacs’ great-great grandfather, Rufus Isaacs, was Viceroy of India in 1921. Her family has since maintained strong connections with the country. The Rufus Isaacs' family history prompted Lady Natasha and Brennan to visit in 2009, where she encountered victims of human-trafficking in a government-run safehouse. While teaching the women there sewing and English, the idea for Beulah London was born. Initial funding for the company came from family and personal investments, but the company announced in late 2011 that fashion retailer Oscar Pinto-Hervia would be investing in the company and selling their lines in his online outlet.
The brand has high-profile clients such as Kate Moss, Sienna Miller, Natalia Vodianova, Sarah Jessica Parker, Pippa Middleton, and The Duchess of Cambridge.

Social development

The company declared itself insolvent in April 2020, despite owing large sums to many small local businesses. Deapite Beulah's claims to be an "ethical" company they chose to deliberately place large orders knowing they would be unable to pay for them, leaving a trail of devastation and looming unemployment for many UK workers.
|archiveurl=https://web.archive.org/web/20120319074947/http://www.beulahlondon.com/endorse.php
|archivedate=2012-03-19