BettyConfidential.com is a United States women’s online magazine. It has 2.5 million unique visitors a month. Its is 7, above glam.com, posh.com, Instyle.com, Elle.com and Allure.com. On April 28, 2010, BettyConfidential won , beating out Conde Nast’s Concierge.com, The Daily Beast and FourSeasonsMagazine.com. It is a business unit of Desha Productions Inc..
Features
BettyConfidential Fan Blogs are blogs created by readers,
BettyTalk is where readers can interact in an online forum, commenting on articles and guest bloggers.
Guest Bloggers offer information and relay their experiences on a weekly basis.
BettyConfidential.com allows women to gather through two channels; women can read relevant information that is applicable to their lives, as well as connect with other women through social networking that can be public or private.
Content
BettyConfidential.com posts daily content Monday through Friday in each of its sections: Celebrity, Mean Betty, Style + Beauty, Diet + Health, Love + Sex, Mama Betty and Big News! Launched in March 2008, BettyConfidential.com features 90 percent original content. Articles range from Internet dating, interviews with celebrities, to covering New York Fashion Week. It is targeted to women in their 20s, 30s and 40s. The site includes polls and surveys, daily updates from Gossip Betty and seven of its sections on the site's homepage.
History
Launched in March 2008, BettyConfidential.com was co–founded by author and television commentator Deborah Perry Piscione and Internet entrepreneur Shaun Marsh. After conducting studies of women on the internet, both Piscione and Marsh wanted to connect women who shared similar life stages, circumstance, goals, and interest in order for them to help and support other women. The name Betty was chosen for the website to convey a trustworthy friend. Confidential was chosen to represent the hidden aspirations that exist in all women.
March 5, 2008: NBC 11, the NBC affiliate for the San Francisco Bay Area, produced a full segment profiling BettyConfidential.com.
March 9, 2008: msnbc and WCAU-TV of Philadelphia profiled BettyConfidential.com.
March 10, 2008: Local Las Vegas NBC-TV affiliate, KVBC Channel 3, profiles BettyConfidential.com in the story "Women on the Web." Watch the .
March 11, 2008: BettyConfidential.com officially launches. Read the press .
March 11, 2008: The BettyConfidential.com launch was covered by several major outlets, including and magazine.
March 13, 2008: BettyConfidential.com is recognized in .
March 13, 2008: BettyConfidential.com's co-founder, Deborah Perry Piscione, is profiled in the .
March 15, 2008: BettyConfidential.com and several BettyConfidential.com users are profiled on the widely syndicated TechNow! television program.
March 16, 2008: Local New York City CBS Radio affiliate, Fresh 102.7, interviews BettyConfidential.com co-founder, Deborah Perry Piscione. * March 20, 2008: Our BettyConfidential.com staff was interviewed on KGO Newstalk Radio about pending California legislation proposing dedicated parking spaces for pregnant women.
April 2, 2008: BettyConfidential.com announces .
December 21, 2008: The interviewed Betty's editor-in-chief, * Myrna Blyth, about her move from magazines to the Web.
February 4, 2009: interviewed Betty's CEO Deborah Perry Piscione about our release Betty's Bests: Top 5 Best Places to Meet the Guy of Your Dreams.
February 9, 2009: Bay Area interviewed Deborah Perry Piscione about breaking the news that Meg Whitman is planning to run for governor of California.
February 20, 2009: reported on Betty's use of revolutionary technology to cover the Oscars. * * February 28, 2009: quoted our story "Mommy Bloggers on Michelle Obama."
March 2009: ' covered our survey: Why Women Lie. * March 26, 2009: covered Betty's scoop: Nick Jonas Dating Jordan Pruitt.
March 27, 2009: Lisa Bloom appeared on CNN's HLN to discuss her exclusive story on BettyConfidential.com Why Gloria Allred Was Fired by Octomom. April 10, 2009: The San Francisco Chronicle noted that Deborah Perry Piscione, Betty's CEO and co-founder, was part of a brainstorming power breakfast in which the 15 attendees discussed breast cancer research with Nancy Brinker, founder of the Susan G. Komen for the Cure foundation.
April 16, 2009: BettyConfidential special correspondent, Lisa Bloom, appeared on Dr. Phil to talk about sexting.
July 31, 2009: The ladies of The View discussed Betty's story '
September 8, 2009: Fox News ran our interview with .
September 28, 2009: My Fox National mentioned "Mean Betty's" article on the .
Deborah Perry Piscione, Betty's CEO and co-founder, is one of the recipients of the "Women-Owned Business of the Year" award on * November 10, 2009. Myrna Blyth, BettyConfidential's Editor-in-Chief, was named one of Min's ""
May 28, 2010, PJ Gach, BettyConfidential's Style+Beauty Editor was profiled in .
June 23, 2010: PJ Gach, BettyConfidential's Style+Beauty Editor was profiled in .
June 23, 2010:BettyConfidential was selected as one of Top 100 Websites for Women in 2010.
July 14, 2010: PJ Gach, senior editor Style+Beauty was interviewed as a style expert for the article, 101:How To Be Better Looking in Crushable.com.
BettyConfidential partners with . * July 27, 2010: BettyConfidential’s CEO, Deborah Perry Piscione, was interviewed by The New York Times about a very hot topic — .
September 16, 2010: BettyConfidential is recognized as a pioneering company in the digital entertainment age and is selected as one of the 2010 OnHollywood 100 Top Private Companies by AlwaysOn.
Contributors
The editorial department is headed up by editor-in-chief April Daniels Hussar. It was previously run by Myrna Blyth -author, TV commentator and editor in chief of Ladies' Home Journal, and founding editor-in-chief of More Magazine. The editorial staff is Sarah Polonsky, senior editor: Celebrities, Jane Farrell, senior editor: Mama Betty, Libby Keatinge, senior editor: Love+Sex, PJ Gach, senior editor: Style+Beauty, Faye Brennan, assistant editor, Kathryn H. Cusimano, assistant editor, Carolyn French, editorial assistant. A comprehensive list of contributors can be found here https://web.archive.org/web/20090416131706/http://www.bettyconfidential.com/ci/team.html. CNN’s Soledad O'Brien serves as chairman of the advisory board. Members of BettyConfidential.com’s advisory board are listed here https://web.archive.org/web/20090414140658/http://www.bettyconfidential.com/ci/advisoryboard.html.
