BarkBox is a monthly subscription service providing dog products, services, and experiences. BarkBox has approximately 600,000 monthly subscribers.
History
The company was founded December 2011 by Carly Strife, Matt Meeker, and Henrik Werdelin. Prior to co-founding BarkBox, Meeker co-founded the social networking site Meetup.com. In April 2013, the company raised $6.7M in a venture funding. The company surpassed the $25 million revenue run rate the same year. BARK received an additional $15 Million in Series B funding led by Resolute.vc, along with RRE, BoxGroup, Lerer Ventures, Bertelsmann Digital Media Investments, Slow Ventures, Daher Capital, CAA, Vast Ventures, and City National Bank in 2014. BARK launched BarkCam in early 2014, a photo sharing app which operates as an "Instagram for dogs" and their owners. BarkBox allows owners to personalize their dog's monthly subscription boxes based on their dog's needs. Each dog has their own uniqueness and, by providing them with different options, helping create pleasant experiences for both you and your pup!
Products and services
BarkBox, a monthly subscription service which caters to dogs and their owners. Each BarkBox has at least 2 toys, 2 treats, and a chew each month, all based on a monthly theme.
Super Chewer, a monthly subscription dog service offering toys, chews, and treats. Each box contains 2 tougher toys, 2 hearty chews, and 2 bags of treats, all meant for the heavy chewer.
BARK Bright, a dog wellness product line. The company launched the first Bright product in October 2019 with Bright Dental — an enzymatic gel toothpaste and dental chew. Bright Dental received an honorable mention in Fast Company’s World Changing Ideas 2020 and a mention in TIME's Best Inventions 2019.
BarkPost, a dog-themed content site. The site has over 3M unique visitors each month.
BarkBuddy is similar to a "Tinder for dogs," as users can swipe left or right depending on their level of interest in the dog. The free app, available for iPhone and Android, is designed to match humans with dogs up for adoption at nearby shelters, and users can filter choices by gender, location, activity level, age, and size. The app is connected to rescue centers and shelters across the United States and Canada, and there are approximately 300,000 dogs in the database. The app sources many of its adoptable dogs from the pet adoption website Petfinder and from BARK's personal network of shelters and rescue organizations.
