Ayu Maulida


Raden Roro Ayu Maulida Putri is an Indonesian People's Consultative Assembly Ambassador, fashion model and beauty pageant titleholder who won the title of Puteri Indonesia 2020. She will represent Indonesia at the Miss Universe 2020 pageant. Maulida is the third delegate from East Java to ever be crowned Puteri Indonesia after Putri Raemawasti in 2007 and Elvira Devinamira in 2014.

Early life and background

Maulida works as a model since she was 14, She is the second child of three siblings. She graduated three and a half years with a law degree from Airlangga University, Surabaya – East Java. In 2015, Maulida chosen as one of the Indonesian delegation on an exchange model UN-trip program to Seoul, South Korea, 24th Harvard Model United Nations Conference.

Pageantry

Before stepping into the field of pageantry, Maulida took part in Indonesia Fashion Week 2019, the largest modeling event in Indonesia held on March 31, 2019 at Jakarta Convention Center – Jakarta, where she won the Best Catwalk Female model award, an award given for the first time since its initial implementation in 6 years. She demonstrated clothing from designers such as Poppy Dharsono, Agnes Budisurya, Danjyo Hiyoji, Barli Asmara, Misan, Tethuna, and Lia Afif.

Face of Asia 2019

On June 7, 2019, Maulida along with 4 other Indonesian representatives took part in the Face of Asia 2019 modeling contest held in South Korea. She won the Face of Asia, titled "Grand Prize Winner" the highest title in the contest. She managed to surpass 74 other participants from 27 countries.

Puteri Indonesia East Java

Maulida joined the contest at the provincial level of the Puteri Indonesia East Java 2017, but she failed to win the title, ended as 1st Runner-up after the contest was won by Fatma Ayu Husnasari from Blitar. In 2020, she returned to the same contest, and was chosen as the winner of Puteri Indonesia East Java 2020.

Puteri Indonesia 2020

After qualifying the provincial title of Puteri Indonesia East Java 2020, Maulida represented the province of East Java in the national beauty contest, Puteri Indonesia 2020, which was held on March 6, 2020. She was successfully selected as the winner of Miss Universe Indonesia, and also won the special award for Best in Traditional Costume and 2nd Runner-up in Best in Evening Gown. The final coronation night was graced by the reigning Miss Universe 2019, Zozibini Tunzi and Miss Universe 2015, Pia Wurtzbach as the selection committee.

Miss Universe 2020

As the winner of Puteri Indonesia 2020, Maulida will represent Indonesia at the 69th edition of Miss Universe 2020 pageant. By the end of the event, Miss Universe 2019 Zozibini Tunzi of South Africa will crown her successor.