Alpecin


Alpecin is a German-based shampoo brand established in 1905 that is made specifically for men. Its manufacturer has claimed that the caffeine present in the formulation can help to reduce hair loss. The company has sponsored the Swiss cycling team Katusha–Alpecin, which competes at UCI WorldTeam.
From March 2018, the company was no longer allowed to state in the UK that it "helps reduce hair loss" in their advertisements due to a decision made by the Advertising Standards Authority. The Authority adjudicated that the claim was misleading due to a lack of adequate scientific evidence to support it.
The company had provided eight full studies, several study summaries and a consumer opinion survey but the Authority deemed this information to be inadequate. The manufacturer's website, which publishes the studies, notes that "Nevertheless DR. KURT WOLFF GMBH & CO. KG cannot guarantee the correctness and accuracy of the information contained therein."
In 2019, the International Journal of Cosmetic Science released study that determined "caffeine is the most studied phytochemical for hair loss and the various caffeine studies reported offer reasonable evidence that, when dosed adequately, caffeine will become present in the HF at levels that support its biological activities and over a sufficient period of time, could result in ameliorated hair loss in some patients".
Alpecin sponsored the Katusha–Alpecin Cycling Team from 2017–2019. The Israel Cycling Academy took over sponsorship before the 2020 season.

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