Ageism


Ageism, also spelled agism, is stereotyping and/or discrimination against individuals or groups on the basis of their age. This may be casual or systematic. The term was coined in 1969 by Robert Neil Butler to describe discrimination against seniors, and patterned on sexism and racism. Butler defined "ageism" as a combination of three connected elements. Among them were prejudicial attitudes towards older people, old age, and the aging process; discriminatory practices against older people; and institutional practices and policies that perpetuate stereotypes about elderly people.
While the term is also used in regards to prejudice and discrimination against adolescents and children, such as denying them certain rights, ignoring their ideas because they are considered "too young", or assuming that they should behave in certain ways because of their age, the term is predominantly used in relation to the treatment of older people. Older people themselves can be deeply ageist, having internalized a lifetime of negative stereotypes about aging. Fear of death and fear of disability and dependence are major causes of ageism; avoiding, segregating, and rejecting older people are coping mechanisms that allow people to avoid thinking about their own mortality.

Classification

Distinction from other age-related bias

Ageism in common parlance and age studies usually refers to negative discriminatory practices against old people, people in their middle years, teenagers and children. There are several forms of age-related bias. Adultism is a predisposition towards adults, which is seen as biased against children, youth, and all young people who are not addressed or viewed as adults. This includes political candidacies, jobs, and cultural settings where the supposed greater vitality and/or physical beauty of youth is more appreciated than the supposed greater moral and/or intellectual rigor of adulthood. Adultcentrism is the "exaggerated egocentrism of adults." Adultocracy is the social convention which defines "maturity" and "immaturity," placing adults in a dominant position over young people, both theoretically and practically. Gerontocracy is a form of oligarchical rule in which an entity is ruled by leaders who are significantly older than most of the adult population. Chronocentrism is primarily the belief that a certain state of humanity is superior to all previous and/or future times.
Based on a conceptual analysis of ageism, a new definition of ageism was introduced by Iversen, Larsen, & Solem in 2009. This definition constitutes the foundation for higher reliability and validity in future research about ageism and its complexity offers a new way of systemizing theories on ageism: "Ageism is defined as negative or positive stereotypes, prejudice and/or discrimination against elderly people on the basis of their chronological age or on the basis of a perception of them as being 'old' or 'elderly'. Ageism can be implicit or explicit and can be expressed on a micro-, meso- or macro-level".
Other conditions of fear or aversion associated with age groups have their own names, particularly: paedophobia, the fear of infants and children; ephebiphobia, the fear of youth, sometimes also referred to as an irrational fear of adolescents or a prejudice against teenagers; and gerontophobia, the fear of elderly people.

Implicit ageism

ageism is the term used to refer to the implicit or subconscious thoughts, feelings, and behaviors one has about older or younger people. These may be a mixture of positive and negative thoughts and feelings, but gerontologist Becca Levy reports that they "tend to be mostly negative."

Stereotyping

is a tool of cognition which involves categorizing into groups and attributing characteristics to these groups. Stereotypes are necessary for processing huge volumes of information which would otherwise overload a person and are generally accurate descriptors of group characteristics, though some stereotypes are inaccurate. However, they can cause harm when the content of the stereotype is incorrect with respect to most of the group or where a stereotype is so strongly held that it overrides evidence which shows that an individual does not conform to it. For example, age-based stereotypes prime one to draw very different conclusions when one sees an older and a younger adult with, say, back pain or a limp. One might well assume that the younger person's condition is temporary and treatable, following an accident, while the older person's condition is chronic and less susceptible to intervention. On average, this might be true, but plenty of older people have accidents and recover quickly and very young people can become permanently disabled in the same situation. This assumption may have no consequence if one makes it in the blink of an eye as one is passing someone in the street, but if it is held by a health professional offering treatment or managers thinking about occupational health, it could inappropriately influence their actions and lead to age-related discrimination.
Managers have been accused, by Erdman Palmore, as stereotyping older workers as being resistant to change, not creative, cautious, slow to make judgments, lower in physical capacity, uninterested in technological change, and difficult to train. Another example is when people are rude to children because of their high pitched voice, even if they are kind and courteous. A review of the research literature related to age stereotypes in the workplace was recently published in the Journal of Management.
Contrary to common and more obvious forms of stereotyping, such as racism and sexism, ageism is more resistant to change. For instance, if a child believes in an ageist idea against the elderly, fewer people correct them, and, as a result, individuals grow up believing in ageist ideas, even elders themselves. In other words, ageism can become a self-fulfilling prophecy.
Ageist beliefs against the elderly are commonplace in today's society. For example, an older person who forgets something could be quick to call it a "senior moment," failing to realize the ageism of that statement. People also often utter ageist phrases such as "dirty old man" or "second childhood," and elders sometimes miss the ageist undertones.
In a classic study in 1994, researchers analyzed the effects of ageism among the elderly. They performed memory tests on three selected groups: residents of China, deaf North Americans, and hearing North Americans. In the three groups, the Chinese residents were presumably the least exposed to ageism, with lifelong experience in a culture that traditionally venerates older generations. Lifelong deaf North Americans also faced less exposure to ageism in contrast to those with typical hearing, who presumably had heard ageist comments their whole life. The results of the memory tests showed that ageism has significant effects on memory.
The gap in the scores between the young and old North Americans with normal hearing were double those of the deaf North Americans and five times wider than those of the Chinese participants. The results show that ageism undermines ability through its self-fulfilling nature. The study was investigating the effect of the stereotype threat, which has been explored as a possible reason for memory deficits, though the stereotype threat has been criticized.
On the other hand, when elders show larger independence and control in their lives, defying ageist assumptions, they are more likely to be healthier, both mentally and physically, than other people their age.
Research indicates that older people are stereotyped as scoring lower on measures of impulsivity, activism, antagonism and openness while younger people are stereotyped as scoring higher on these measures. This was found to be universal across cultures and was also found to be reasonably accurate, though differences were consistently exaggerated. Ageism can also manifests itself in perceptions of how dateable one is; which has culminated in terms such as the sexpiration date, indicating the age after which one is no longer appealing.

Prejudice

Ageist prejudice is a type of emotion which is often linked to the cognitive process of stereotyping. It can involve the expression of derogatory attitudes, which may then lead to the use of discriminatory behavior. Where older or younger contestants were rejected in the belief that they were poor performers, this could well be the result of stereotyping. But older people were also voted for on a stage in a game where it made sense to target the best performers. This can only be explained by a subconscious emotional reaction to older people; in this case, the prejudice took the form of distaste and a desire to exclude oneself from the company of older people.
Stereotyping and prejudice against different groups in society does not take the same form. Age-based prejudice and stereotyping usually involves older or younger people being pitied, marginalized, or patronized. This is described as "benevolent prejudice" because the tendency to pity is linked to seeing older or younger people as "friendly" but "incompetent." Age Concern's survey revealed strong evidence of "benevolent prejudice." 48% said that over-70s are viewed as friendly. Meanwhile, only 26% believe over-70s are viewed as capable.
The figure for the friendliness of under-30s is, conversely, an example of Hostile Prejudice. Hostile prejudice based on hatred, fear, aversion, or threat often characterizes attitudes linked to race, religion, disability, and sex. An example of hostile prejudice toward youth is the presumption without any evidence that a given crime was committed by a young person. Rhetoric regarding the intergenerational competition can be motivated by politics. Violence against vulnerable older people can be motivated by subconscious hostility or fear; within families, this involves impatience and lack of understanding. Equality campaigners are often wary of drawing comparisons between different forms of inequality.
The impact of "benevolent" and "hostile" prejudice tends to be different. The warmth felt towards older or younger people and the knowledge that many have no access to paid employment means there is often public acceptance that they are deserving of preferential treatment—for example, less expensive movie and bus fares. But the perception of incompetence means older and younger people can be seen as "not up to the job" or "a menace on the roads," when there is little or exaggerated evidence to support this. Prejudice also leads to assumptions that it is "natural" for older or younger people to have lower expectations, reduced choice and control, and less account taken of their views.

Digital ageism

Digital ageism refers to the prejudices faced by older adults in the digital world. A few examples of the subtle ways in which digital ageism operates in cultural representations, research, and everyday life: Generational segregation naturalizes youth as digitally adept and the old as digital dunces. There is no empirical evidence, though, for a digital divide between older and younger people, with the former never and the latter always capable to use digital media; a far more accurate description is that of a digital spectrum. The reason for the myth of declining capabilities of older people could be that many cultural representations have long histories reproducing images of the life cycle as a mountain, where we peak in middle age then decline Older adults' experiences are often excluded from research agendas on digital media, and ageism is ensconced within disciplines such as mass communication studies. For example, in a media diffusionist perspective, the practices of seniors are depicted as either negligible or as lagging, and the equation of diffusion with individual ownership can hide practical 'workarounds' such as cell phone sharing or missed calls used by older couples on fixed incomes. Ageism is also inadvertently embedded in the ways that we generate statistics, for example through data collected based on large age categories foisting anyone over 60 into 'the grey zone' which obscures differences.

Visual ageism

The term visual ageism was coined in 2018 by Loos and Ivan. They define visual ageism as "the social practice of visually underrepresenting older people or misrepresenting them in a prejudiced way". We are facing a shift from visual ageism characterized by underrepresentation and the negative representation of older people to a representation of older age characterized by images of stereotypically third age older adults, while older adults in their fourth age remain invisible. A review of empirical studies conducted since 1950 in Europe and North America reveals that print and television advertisements started this transition towards a more positive visual representation of older adults in their age during the last decade of the 20th century, followed by television programs some years later, while older adults in their fourth age remain invisible.
This is probably due to the increase in third age rhetoric in the media, picturing older people as healthy and as potential consumers, enjoying life and living their golden years. Media representations of older people have moved from visual under- and misrepresentation to more positive depictions These days, visual ageism in the media tends to come wrapped in the guise of the positive attributes of third age representations of older people, while adults in their fourth age continue to be underrepresented. One possible explanation for this is that healthy third agers might prefer not to be associated with fourth agers, as they remind them too starkly of what lies ahead in their own near future. Although this discomfort or even fear about mortality is undeniably common, from a societal point of view this kind of ageism is hurtful to fourth agers as a group and in a sense to third agers as well, as they risk to become fourth agers themselves one day.

Discrimination

See also: Age discrimination in the United States
Age discrimination is the result of actions taken to deny or limit opportunities to people based on age. These are usually actions taken as a result of one's ageist beliefs and attitudes. Age discrimination occurs on both a personal and institutional level.
On a personal level, an older person may be told that he or she is too old to engage in certain physical activities, like an informal game of basketball between friends and family. A younger person may be told they are too young to get a job or help move the dining room table. On an institutional level, there are policies and regulations in place that limit opportunities to people of certain ages and deny them to all others. The law, for instance, requires that all people must be at least 16 years old to obtain a driver's license in the United States. There are also government regulations that determine when a worker may retire. Currently, in the US, a worker must be between 65 and 67 years old before becoming eligible for full Social Security retirement benefits but some company pension plans begin benefits at earlier ages.
A 2006/2007 survey done by the Children's Rights Alliance for England and the National Children's Bureau asked 4,060 children and young people whether they have ever been treated unfairly based on various criteria. A total of 43% of British youth surveyed reported experiencing discrimination based on their age, far eclipsing other categories of discrimination like sex, race, or sexual orientation. Consistently, a study based on the European Social Survey found that whereas 35% of Europeans reported exposure ageism, only 25% reported exposure to sexism and as few as 17% reported exposure to racism.
Ageism has significant effects in two particular sectors: employment and health care. Age discrimination has contributed to disparities in health between men and women. Reducing ageism and sexism would promote improved doctor-patient relationships and reduce ageist stereotypes in the healthcare industry.

Employment

The concept of ageism was originally developed to refer to prejudice and discrimination against older people and middle aged people, but has expanded to include children and teenagers. Like racial and gender discrimination, age discrimination, at least when it affects younger workers, can result in unequal pay for equal work. Unlike racial and gender discrimination, however, age discrimination in wages is often enshrined in law. For example, in both the United States and the United Kingdom federal minimum wage laws allow for employers to pay lower wages to young workers. Many state and local minimum wage laws mirror such an age-based, tiered minimum wage. As well, in 1986, the Fair Labor Standards Act was amended to allow the United States Secretary of Labor to provide special certificates to allow an employer to pay less than the minimum wage to individuals whose earning or productive capacity is impaired by age, physical or mental deficiency, or injury. These employees must still be paid wages that are related to the individual's productivity and commensurate with those paid to similarly located and employed nonhandicapped workers. However, paying workers with disabilities less than the minimum wage was outlawed in New Hampshire in 2015, in Maryland in 2016, and in Alaska in 2018.
Midlife workers, on average, make more than younger workers do, which reflects educational achievement and experience of various kinds. The age-wage peak in the United States, according to Census data, is between 45 and 54 years of age. Seniority in general accords with respect as people age, lessening ageism. Statistical discrimination refers to limiting the employment opportunities of an individual based on stereotypes of a group to which the person belongs. Limited employment opportunities could come in the form of lower pay for equal work or jobs with little social mobility. Younger female workers were historically discriminated against, in comparison with younger men, because it was expected that, as young women of childbearing years, they would need to leave the workforce permanently or periodically to have children. However, midlife female workers may also experience discrimination based on their appearance and may feel less visible and undervalued in a culture where emphasis is on maintaining an approved standard of beauty, e.g. 'thin, pretty, White, and young'. However, the same standard could have no effect on male colleagues of the same age.
Labor regulations also limit the age at which people are allowed to work and how many hours and under what conditions they may work. In the United States, a person must generally be at least 14 years old to seek a job, and workers face additional restrictions on their work activities until they reach age 16. Many companies refuse to hire workers younger than 18. While older workers benefit more often from higher wages than do younger workers, they face barriers in promotions and hiring. Employers also encourage early retirement or layoffs disproportionately more for older or more experienced workers.
Some political offices have qualifications that discriminate on the basis of age as a proxy for experience, education, or accumulated wisdom. For example, the President of the United States must be at least 35 years old; a United States Senator must be at least 30; and a United States Congress member must be at least 25.
The United States federal government restricts age discrimination under the Age Discrimination in Employment Act of 1967. That law provides certain employment protections to workers who are over the age of forty, who work for an employer who has twenty or more employees. For protected workers, the ADEA prohibits discrimination at all levels of employment, from recruitment and hiring, through the employment relationship, and through decisions for layoffs or termination of the employment relationship. An age limit may only be legally specified for protected workers in the circumstance where age has been shown to be a "bona fide occupational qualification reasonably necessary to the normal operation of the particular business". In practice, BFOQs for age are limited to the obvious or when public safety is at stake. The ADEA does not stop an employer from favoring an older employee over a younger one, even when the younger one is over 40 years old.
In the UK, age discrimination against older people has been prohibited in employment since 2006. Further refinements to anti-discrimination laws occurred in 2010.
Age discrimination in hiring has been shown to exist in the United States. The Equal Employment Opportunity Commission's first complainants were female flight attendants complaining of age discrimination. In 1968, the EEOC declared age restrictions on flight attendants' employment to be illegal sex discrimination under Title VII of the Civil Rights Act of 1964. However, Joanna Lahey, professor at The Bush School of Government and Public Service at Texas A&M, found recently that firms are more than 40% more likely to interview a young adult job applicant than an older job applicant. In order to fulfill job postings with youthful staff, companies turn to recruitment companies to meet their needs. Many sources place blame on recruitment practices as it is the one way that age discrimination can go incognito at the hands of others. Sofica states "A study run in Washington in 1999 shows that 84% of the recruitment agencies are discriminating compared to only 29% of the companies that do their own. Dobson states that according to Weisbeck’s research, "People have a natural bias to hire people like themselves". Lahey also stated within her research "Since it is more difficult for workers to determine why the failed to receive an interview than it is for workers to determine why they have been fired, firms that wish to retain only a certain type of worker without being sued would prefer to discriminate in the hiring state rather than at any point of the employment process". All states in the US prohibit youth under 14 from working with a handful of exceptions and prohibit youth under 18 from working in hazardous occupations. They are also paid a lower minimum wage and not allowed to work full-time.
Also in Europe, pervasive levels of age discrimination are found in Belgium, England, France, Spain, and Sweden. Job candidates revealing older age are found to get 39% to 72% less job interview invitations compared to equal candidates revealing a younger name. In addition, In a survey for the University of Kent, England, 29% of respondents stated that they had suffered from age discrimination. This is a higher proportion than for gender or racial discrimination. Dominic Abrams, social psychology professor at the university, concluded that ageism is the most pervasive form of prejudice experienced in the UK population. Discrimination is found to be heterogeneous by the activity older candidates undertook during their additional post-educational years. In Belgium, they are only discriminated if they have more years of inactivity or irrelevant employment.
According to Dr. Robert M. McCann, an associate professor of management communication at the University of Southern California's Marshall School of Business, denigrating older workers, even if only subtly, can have an outsized negative impact on employee productivity and corporate profits. For American corporations, age discrimination can lead to significant expenses. In Fiscal Year 2006, the U.S. Equal Employment Opportunity Commission received nearly 17,000 charges of age discrimination, resolving more than 14,000 and recovering $51.5 million in monetary benefits. Costs from lawsuit settlements and judgments can run into the millions, most notably with the $250 million paid by the California Public Employees' Retirement System under a settlement agreement in 2003.

Hollywood

Ageism in Hollywood, specifically in terms of women, is profound, from the way youth is praised to the lack of jobs for older actresses. The way youth is praised reflects directly on the way older women are presented in the media. President and CEO of the American Association of Advertising Agencies, O. Burtch Drake, spoke in terms of older women's representation throughout the media stating "older women are not being portrayed at all; there is no imagery to worry about." Women over fifty are not the center of attention and if an actress is older they are expected to act anything but their age. These same women who have been acting since their teenage years, who have always been told to act their age, now must change the dynamic of their job by not acting their age when they get to be considered old by society and the media.
The standards set in the film are fixated upon youth - sexuality, beauty, physicality. Movies that portray women acting their own age seems exaggerated and unrealistic because it does not fit the norms associated with women in film and media. Women are forced to feel that they must continuously improve upon their looks to be seen and they can be replaced by a younger model of themselves. "Silver ceiling" references the new type of ceiling older workers in the entertainment industry, especially women, are being faced with. Underemployment of older actresses surpasses that of older actors because of the typical pairing of older actors with younger actresses in films. BBC news anchor, Nigel Kay, found in a survey that "on television older men significantly outnumber older women by about 70 percent to 30 percent." An issue amongst older women is that their voices are not being heard, which is especially true for older actresses in Hollywood. The issues about employment they are bringing to light as well as the complaints they have are not being taken seriously and they are being excluded from conversations about Hollywood and employment.
Because of the limited ages the film industry portrays and the lack of older actresses, society as a whole has a type of illiteracy about sexuality and those of old age. There is an almost inherent bias about what older women are capable of, what they do, and how they feel. Amongst all ages of actresses there is the attempt to look youthful and fitting to the beauty standards by altering themselves physically, many times under the hands of plastic surgeons. Women become frightful of what they will be seen as if they have wrinkles, cellulite, or any other signifier of aging. As women reach their forties and fifties, the pressure to adhere to societal beauty norms seen amongst films and media intensifies in terms of new cosmetic procedures and products that will maintain a "forever youthful" look. In terms of sexuality, older women are seen as unattractive, bitter, unhappy, and unsuccessful in films. With older women not being represented in the media and film industries, specifically in Hollywood, thoughts of underachievement, ugliness, and disgust crowd the thoughts of older women as they fail to meet beauty norms. This can cause depression, anxiety, and self-esteem issues in general. "In one survey, women reported feeling more embarrassed about their age than by their masturbation practices or same-gender sexual encounters."
The idea that younger actresses are better than older actresses in Hollywood can be seen by the preferences of the people who are watching movies. Movie spectators display discrimination against older women in Hollywood. A study between 1926-1999 proved that older men in Hollywood had more leading roles than women who were the same age as them. There are many cases where leading actors play the attractive love interest for longer than women. This portrayal of women never aging but men aging can harm not only actresses in Hollywood but also women who are not in the media. There are fewer older actresses that get leading roles than young actresses, this promotes the idea that women do not age and that older women are less attractive. This can be harmful to women because they will strive for something that is impossible to have, eternal youth.
What some people think of as old other people may not. An actress in Hollywood may not consider herself old but can be told she is too old for a part. A very well known example of this is what happened to the actress Maggie Gyllenhaal at age 37, when she was “turned down for a role in a movie because she was too old to play the love interest for a 55-year-old man." When a woman is told she is old she can start to believe that she is. A woman can start acting as if she is older than she believes because she internalizes what other people are saying and what they think about her.
In the film the female body is depicted in different states of dress and portrayed differently depending on the age of the actress. Their clothing is used as an identity marker of the character. Young women are put into revealing and sexy costumes whereas older women often play the part of a mother or grandmother clad in appropriate attire. This can include a bonnet or apron as she carries about her matronly duties. This can lead both men and women to perceive the female body in a certain way based on what is seen on screen. Annette Kuhn said twenty years ago that "One of the major theoretical contributions of the women's movement has been its insistence on the significance of cultural factors, in particular in the form of socially dominant representations of women and the ideological character of such representation, both in constituting the category 'woman' and in delimiting and defining what has been called the 'sex-gender system'". Women's bodies are often seen as an object to be looked at and desired by men. As women get older and enter their post-menopausal years, they no longer are examples of the ideal feminine model. Added to that is the idea that females become mentally unstable as they enter their older years. "They become quarrelsome, vexatious and overbearing, petty and stingy; that is to say they exhibit typically sadistic and anal-erotic traits that they did not possess earlier..." Ageism is not new to Hollywood and has been around since the time of silent films. When transitioning from silent movies to talking motion pictures, Charlie Chaplin said in an interview that "It's a beauty that matters in pictures-nothing else....Pictures! Lovely looking girls...What if the girls can't act?... Certainly, I prefer to see, say, Dolores Costello , in a thin tale than some aged actress of the stage ".

Healthcare

There is considerable evidence of discrimination against the elderly in health care. This is particularly true for aspects of the physician-patient interaction, such as screening procedures, information exchanges, and treatment decisions. In the patient-physician interaction, physicians and other health care providers may hold attitudes, beliefs, and behaviors that are associated with ageism against older patients. Studies have found that some physicians do not seem to show any care or concern toward treating the medical problems of older people. Then, when interacting with these older patients on the job, the doctors sometimes view them with disgust and describe them in negative ways, such as "depressing" or "crazy." For screening procedures, elderly people are less likely than younger people to be screened for cancers and, due to the lack of this preventive measure, less likely to be diagnosed at early stages of their conditions.
After being diagnosed with a disease that may be potentially curable, older people are further discriminated against. Though there may be surgeries or operations with high survival rates that might cure their condition, older patients are less likely than younger patients to receive all the necessary treatments. For example, health professionals pursue less aggressive treatment options in older patients, and fewer adults are enrolled in tests of new prescription drugs. It has been posited that this is because doctors fear their older patients are not physically strong enough to tolerate the curative treatments and are more likely to have complications during surgery that may end in death.
Other research studies have been done with patients with heart disease, and, in these cases, the older patients were still less likely to receive further tests or treatments, independent of the severity of their health problems. Thus, the approach to the treatment of older people is concentrated on managing the disease rather than preventing or curing it. This is based on the stereotype that it is the natural process of aging for the quality of health to decrease, and, therefore, there is no point in attempting to prevent the inevitable decline of old age.
Furthermore, caregivers further undermine the treatment of older patients by helping them too much, which decreases independence, and by making a generalized assumption and treating all elderly as feeble.
Differential medical treatment of elderly people can have significant effects on their health outcomes, a differential outcome which somehow escapes established protections.
In 2017, the European Court of Human Rights ruled in favor of Maria Ivone Carvalho Pinto de Sousa Morais, who had had an operation that was mishandled and rendered her unable to have sex. Portuguese judges had previously reduced damages to her in 2014, ruling then that the operation, which occurred when she was 50, had happened at "an age when sex is not as important as in younger years." The European Court of Human Rights rejected that decision, with the majority's ruling stating in part, "The question at issue here is not considerations of age or sex as such, but rather the assumption that sexuality is not as important for a 50-year-old woman and mother of two children as for someone of a younger age. That assumption reflects a traditional idea of female sexuality as being essentially linked to childbearing purposes and thus ignores its physical and psychological relevance for the self-fulfillment of women as people."

Effects of ageism

Ageism has significant effects on the elderly and young people. These effects might be seen within different levels: person, selected company, whole economy. The stereotypes and infantilization of older and younger people by patronizing language affects older and younger people's self-esteem and behaviors. After repeatedly hearing a stereotype that older or younger people are useless, older and younger people may begin to feel like dependent, non-contributing members of society. They may start to perceive themselves in terms of the looking-glass self—that is, in the same ways that others in society see them. Studies have also specifically shown that when older and younger people hear these stereotypes about their supposed incompetence and uselessness, they perform worse on measures of competence and memory. These stereotypes then become self-fulfilling prophecies. According to Becca Levy's Stereotype Embodiment Theory, older and younger people might also engage in self-stereotypes, taking their culture's age stereotypes—to which they have been exposed over the life course—and directing them inward toward themselves. Then this behavior reinforces the present stereotypes and treatment of the elderly.
Many overcome these stereotypes and live the way they want, but it can be difficult to avoid deeply ingrained prejudice, especially if one has been exposed to ageist views in childhood or adolescence.

Australia

Australia has had age discrimination laws for some time. Discrimination on the basis of age is illegal in each of the states and territories of Australia. At the national level, Australia is party to a number of international treaties and conventions that impose obligations to eliminate age discrimination.
The Australian Human Rights Commission Act 1986 established the Australian Human Rights Commission and bestows on this Commission functions in relation to a number of international treaties and conventions that cover age discrimination. During 1998-1999, 15% of complaints received by the Commission under the Act were about discrimination on the basis of age.
Age discrimination laws at the national level were strengthened by the Age Discrimination Act 2004, which helps to ensure that people are not subjected to age discrimination in various areas of public life, including employment, the provision of goods and services, education, and the administration of Australian government laws and programs. The Act, however, does provide for exemptions in some areas, as well as providing for positive discrimination, that is, actions which assist people of a particular age who experience a disadvantage because of their age.
In 2011, for the first time a position of Age Discrimination Commissioner was created within the Australian Human Rights Commission. The new Commissioner's responsibilities include raising awareness among employers about the beneficial contributions that senior Australians as well as younger employees can make in the workforce.
Every state in Australia has a probationary plate system for drivers. This is allowed because the Age Discrimination Act says that, in some circumstances, treating someone differently because of their age won't be against the law. This is known as an exemption and includes:
Section 15 of the Canadian Charter of Rights and Freedoms states that "every individual is equal before and under the law and has the right to equal protection and equal benefit of the law without discrimination and, in particular, without discrimination based on... age".
In Canada, Article 718.2, clause, of the Criminal Code defines as aggravating circumstances, among other situations, "evidence that the offence was motivated by... age".
Mandatory retirement was ended in Canada in December 2011, but 74% of Canadians still consider age discrimination to be a problem.

Nigeria

In November 2011, the Nigerian House of Representatives considered a bill which would outlaw age discrimination in employment.

Philippines

At least two bills has been filed before the 16th Congress of the Philippines seeking to address age discrimination in employment in the country. The Blas Ople Policy Center, a non-government organization, asserts that responsibilities of making a livelihood in a household has shifted to younger members of the family due to bias against hiring people older than 30 years of age. The organization also added that age discrimination contributes to the unemployment rate and acts as a hurdle to inclusive growth in the country. Overseas Filipino Workers returning from abroad seeking to find work in the country were tagged as vulnerable to age discrimination.

United States

In the United States, each state has its own laws regarding age discrimination, and there are also federal laws. In California, the Fair Employment and Housing Act forbids unlawful discrimination against persons age 40 and older. The FEHA is the principal California statute prohibiting employment discrimination, covering employers, labor organizations, employment agencies, apprenticeship programs and/or any person or entity who aids, abets, incites, compels, or coerces the doing of a discriminatory act. In addition to age, it prohibits employment discrimination based on race or color; religion; national origin or ancestry, disability, mental type or medical condition; marital status; sex or sexual orientation; and pregnancy, childbirth, or related medical conditions. Although there are many protections for age-based discrimination against older workers there are less protections for younger workers.
The District of Columbia and twelve states define age as a specific motivation for hate crimes.
The federal government restricts age discrimination under the Age Discrimination in Employment Act of 1967. That law provides certain employment protections to workers who are over the age of forty, who work for an employer who has twenty or more employees. For protected workers, the ADEA prohibits discrimination at all levels of employment, from recruitment and hiring, through the employment relationship, and through decisions for layoffs or termination of the employment relationship. An age limit may only be legally specified for protected workers in the circumstance where age has been shown to be a "bona fide occupational qualification reasonably necessary to the normal operation of the particular business". In practice, BFOQs for age are limited to the obvious or when public safety is at stake. The ADEA does not stop an employer from favoring an older employee over a younger one, even when the younger one is over 40 years old.
In September 2016, California passed state bill AB-1687, an anti-ageism law taking effect on 1 January 2017, requiring "commercial online entertainment employment" services that allow paid subscribers to submit information and resumes, to honor requests to have their ages and birthdays removed. The bill was supported by SAG-AFTRA's former and current presidents Ken Howard and Gabrielle Carteris, who felt that the law would help to reduce ageism in the entertainment industry. On 23 February 2017, Judge Vince Girdhari Chhabria issued a stay on the bill pending a further trial, claiming that it was "difficult to imagine how AB 1687 could not violate the First Amendment" because it inhibited the public consumption of factual information. In February 2018, Girdhari ruled that the law was unconstitutional, arguing that the state of California " not shown that partially eliminating one source of age-related information will appreciably diminish the amount of age discrimination occurring in the entertainment industry." The ruling was criticized by SAG-AFTRA, alleging that the court "incorrectly concluded there were no material disputed factual issues, while precluding the parties from acquiring additional evidence or permitting the case to go to trial".

European Union

The European citizenship provides the right to protection from discrimination on the grounds of age. According to Article 21-1 of the Charter of Fundamental Rights of the European Union, "any discrimination based on any ground such as age, shall be prohibited".
Additional protection against age discrimination comes from the Framework Directive 2000/78/EC. It prohibits discrimination on grounds of age in the field of employment.

Germany

On 18 August 2006, the General Equal Treatment Act came into force. The aim of the AGG is to prevent and abolish discrimination on various grounds including age.
A recent study suggested that youths in Germany feel the brunt of age discrimination.

France

In France, Articles 225-1 through 225-4 of the Penal Code detail the penalization of Ageism, when it comes to an age discrimination related to the consumption of a good or service, to the exercise of an economic activity, to the labor market or an internship, except in the cases foreseen in Article 225-3.

Belgium

In Belgium, the Law of 25 February 2003 "tending to fight discrimination" punishes Ageism when "a difference of treatment that lacks objective and reasonable justification is directly based on... age". Discrimination is forbidden when it refers to providing or offering a good or service, to conditions linked to work or employment, to the appointment or promotion of an employee, and yet to the access or participation in "an economic, social, cultural or political activity accessible to the public". Incitement to discrimination, to hatred or to violence against a person or a group on the grounds of age is punished with imprisonment and/or a
fine.
Nevertheless, employment opportunities are worsening for people in their middle years in many of these same countries, according to Martin Kohli et al. in Time for Retirement.

United Kingdom

, founder of the British pressure group, Aid for the Elderly in Government Institutions, compiled Sans Everything: A Case to Answer, a controversial book detailing the inadequacies of care provided for older people, which prompted a nationwide scandal in the UK in 1976. Although initially official inquiries into these allegations reported that they were "totally unfounded or grossly exaggerated", her campaigns led to revealing of other instances of ill treatment which were accepted and prompted the government to implement NHS policy changes.
However, in the UK, laws against ageism are new. Age discrimination laws were brought into force in October 2006, and can now be found in the Equality Act 2010. This implements the Equal Treatment Framework Directive 2000/78/EC and protects employees against direct discrimination, indirect discrimination, harassment and victimisation. Pursuant to the Equality Act 2010 it is generally unlawful to discriminate based upon age in the provision of goods and services.
Despite the relatively recent prohibition on age discrimination, there have already been many notable cases and official statistics show a 37% increase in claims in 2009/10 and a further 31% increase in 2010/11. Examples include the case involving Rolls Royce, the "Heyday" case brought by Age UK and the recent Miriam O'Reilly case against the BBC.
Recent research suggested that the number of age discrimination claims annually could reach 15,000 by 2015.
The European Social Study survey in 2011 revealed that nearly two out of five people claim to have been shown a lack of respect because of their age. The survey suggested that the UK is riven by intergenerational splits, with half of the people admitting they do not have a single friend over 70; this compares with only a third of Portuguese, Swiss and Germans who say that they do not have a friend of that age or older. A Demos study in 2012 showed that three-quarters of people in the UK believed there to be not enough opportunities for older and younger people to meet and work together.
The "Grey Pride" campaign has been advocating for a Minister for Older People and its campaign has had some success, with Labour Leader Ed Miliband appointing Liz Kendall as Shadow Minister for Older People.
The artist Michael Freedman, an outspoken advocate against age discrimination within the art world says that "mature students, like me, come to art late in life, so why are we penalised and demotivated? Whatever happened to lifelong learning and the notion of a flexible workforce?"

Advocacy against ageism

The Newsboys Strike of 1899 fought ageist employment practices targeted against youth by large newspaper syndicates in the Northeast of America. The strikers demonstrated across the city for several days, effectively stopping circulation of the two papers, along with the news distribution for many New England cities. The strike lasted two weeks, causing Pulitzer's New York World to decrease its circulation from 360,000 papers sold per day to 125,000. Although the price of papers was not lowered, the strike was successful in forcing the World and Journal to offer full buybacks to their sellers, thus increasing the amount of money that newsies received for their work.
The American Youth Congress, or AYC, was formed in 1935 to advocate for youth rights in U.S. politics. It ended in 1940.
AARP was founded in 1958 by Ethel Percy Andrus and Leonard Davis. Its stated mission is "to empower people to choose how they live as they age". It is an influential lobbying group in the United States focusing largely on issues affecting the elderly.
Aid for the Elderly in Government Institutions was a British pressure group that campaigned to improve the care of older people in long-stay wards of National Health Service psychiatric hospitals. The group was founded by Barbara Robb in 1965, and was active until her death in 1976.
The Gray Panthers was formed in 1970 by Maggie Kuhn, with a goal of eliminating mandatory retirement in the United States; they now work on many social justice issues including eliminating ageism.
Youth Liberation of Ann Arbor started in 1970 to promote youth and fight ageism.
Three O'Clock Lobby formed in 1976 to promote youth participation throughout traditionally ageist government structures in Michigan.
Old Lesbians Organizing for Change was founded in 1987; the mission of the organization is to "eliminate the oppression of ageism and to stand in solidarity against all oppressions" through “ cooperative community of Old Lesbian feminist activists from many backgrounds working for justice and the well-being of all old lesbians.” Their initial meeting was inspired by the publication of the book by Barbara Macdonald and Cynthia Rich in 1983.
Americans for a Society Free from Age Restrictions formed in 1996 to advance the civil and human rights of young people through eliminating ageist laws targeted against young people, and to help youth counter ageism in America.
The National Youth Rights Association started in 1998 to promote awareness of the legal and human rights of young people in the United States.
The Freechild Project was formed in 2001 in the United States to identify, unify and promote diverse opportunities for youth engagement in social change by fighting ageism.

Related campaigns

Director Paul Weitz reported he wrote the 2004 film, In Good Company, to reveal how ageism affects youth and adults.
In 2002 The Freechild Project created an information and training initiative to provide resources to youth organizations and schools focused on youth rights.
In 2006 Lydia Giménez-LLort, an assistant professor of Psychiatry and researcher at the Autonomous University of Barcelona coined the term 'Snow White Syndrome' at the 'Congrés de la Gent Gran de Cerdanyola del Vallès' as a metaphor to define Ageism in an easier and more friendly way while developing a constructive spirit against it. The metaphor is based on both the auto-Ageism and adultocracy exhibited by the evil queen of the Snow White fairy tale as well as the social Ageism symbolized by the mirror.
Since 2008 'The Intergenerational Study' by Lydia Giménez-LLort and Paula Ramírez-Boix from the Autonomous University of Barcelona is aimed to find the basis of the link between grandparents and grandsons that can minimize the Ageism towards the elderly. Students of several Spanish universities have enrolled in this study which soon will be also performed in the US, Nigeria, Barbados, Argentina, and Mexico. The preliminary results reveal that 'The Intergenerational study questionnaire' induces young people to do a reflexive and autocritic analysis of their intergenerational relationships in contrast to those shown towards other unrelated old people which results very positive to challenge Ageism. A cortometrage about 'The International Study' has been directed and produced by Tomás Sunyer from Los Angeles City College.
Votes at 16 intends to lower the voting age in the United Kingdom to 16, reducing Ageism and giving 16-year-olds equal pay on the National Minimum Wage. The group claims that 16-year-olds get less money than older people for the same work, angering many 16-year-olds. They additionally postulate that 16-year-olds will have their voice listened to by older people more often.
Chilean director, Sebastian Lelio, created a U.S. version of his acclaimed 2013 film Gloria. The original film challenges the notion that as women age they become culturally 'invisible'; they may continue to be powerful, desirable, and sexually active. In the 2018 English remake, titled Gloria Bell, actress Julianne Moore portrayed the lead character.

Accusations of ageism

In a 2005 interview, actor Pierce Brosnan cited ageism as one of the contributing factors as to why he was not asked to continue his role as James Bond in the Bond film Casino Royale, released in 2006.
Also, successful singer and actress Madonna spoke out in her 50s about ageism and her fight to defy the norms of society. In 2015, BBC Radio 1 were accused of ageism after the station didn't add her new single to their playlist. Similarly, Sex and the City star Kim Cattrall has also raised the issue of ageism.
A 2007 Pew Research Center study found that a majority of American voters would be less likely to vote for a President past a given age, with only 45% saying that age would not matter.
Margaret Morganroth Gullette's 2017 book, Ending Ageism or How Not to Shoot Old People, provides multiple examples to illustrate the pervasiveness of ageism and delivers a call to action.