ASVOFF


ASVOFF, or A Shaded View on Fashion Film, is a fashion film festival founded by journalist Diane Pernet. From its September 2008 debut at the Jeu de Paume National Gallery it is a three-day festival event showcasing feature films, documentaries, conferences, performances and installations. Participants thus far have included the likes of Mike Figgis, Alejandro Jodorowsky, Erwin Olaf, Nobuyoshi Araki, WIng Shya, Steven Klein, Chris Cunningham, Chloë Sevigny, Ruth Hogben, Georgie Greville, Elisha Smith-Leverock, Waris Ahluwalla, Maison Yves Saint Laurent, Nick Knight, Johan Renck, Jerry Schatzberg, William Klein, Tim Yip, Larry Clark, Ellen Von Unwerth, Bruce Weber, Inez van Lamsweerde and Vinoodh Matadin, Indrani, Rossy de Palma and Michael Nyman.
The festival's main venue, save for one year where it was hosted in Nu Boyana Film Studios, its main venue has been in Paris, but since its beginnings, it participates in fashion movements and events the world over, hosted by institutions such as the Bilbao Guggenheim museum, Milan's Palazzo Morando, and the New York Scope art fair. It also has enjoyed the support of sponsors such as Italian Vogue, Bulgari, Kering and Dom Perignon.

Founder

Diane Pernet's first degree was in documentary film making at Temple University, and she has been making small low-fi movies for years. She also worked as a costume designer for, amongst others, director Amos Gitai. So the founder of ASVOFF knows how important fashion is in a film.

History

Mark Eley of Eley Kishimoto commissioned her to make a road movie for the launch of his new menswear line. It was a short film that documented his participation in the GUMBALL 3000 which was a car race that went from London to Monte Carlo. The 18-minute film was called The Adventure of Pleasure.
She showed the film to Dino Dinco, her Los Angeles collaborator at the time, and he asked her if she wanted to screen it in Los Angeles. A day later EGR, her Mexico City contributor, sent her a fashion film that he made, and Pernet posted it on her blog. The idea to create a travelling fashion film festival had been on the back burner for years before Pernet showed Adventure of Pleasure to Dinco. The name "You Wear It Well" was based on a Rod Stewart song. The first fashion film festival, "You Wear It Well", launched in August 2006, premiering in Los Angeles at Cinespace. Dinco and Pernet arranged a second edition of "You Wear It Well" in 2007.
Besides the work of Diane Pernet and EGR, You Wear It Well featured video creations from Maison Martin Margiela, Nick Knight/Alexander McQueen, Jeremy Scott, Bernhard Willhelm, Marcelo Krasilcic, Jean-Charles de Castelbajac, NOKI and Ruben Toledo.
In November 2007 Diane Pernet also co-curated the NOOVO fashion and photography festival in Santiago de Compostela.
"You Wear It Well" was dissolved in 2007 when Pernet with the support of her current producer, David Herman, took the festival from a one-day program to a three-day program and to make it an extension of the ASVOF blog, hence the name ASVOFF. In September 2008, ASVOFF was launched in Paris at Jeu de Paume.

ASVOFF Association

In December, 2013 ASVOFF became an association with the following members: president-Emmanuel Asmar, vice president, founder and director – Diane Pernet, secretary – David Herman and treasurer – Fabrice Rebois and Jason Last.

Future

Diane Pernet would like ASVOFF to be an extension of other film festivals around the world. That would be a way to promote new filmmakers just like she has done for new designers with her blog.

ASVOFF Venues



Besides its annual festival in Paris in September, ASVOFF has other projects around the world.
Other places on the ASVOFF list:
Main Venues


Satellite Venues

2008

ASVOFF 1 was held at the Galerie nationale du Jeu de Paume
! style="text-align: center;width:50%;background-color:#f0f0f0;" |
Jury list
! style="text-align: center;width:50%;background-color:#f0f0f0;" |
Prize categories
! colspan="2" style="background-color:#f0f0f0;"|
Satellite Venues
ASVOFF 2, under jury president Rick Owens, was held at the Passage du Désir/BETC, Paris followed by an awards ceremony held at the nearby Centre Georges Pompidou.
Due to the growing size of the selection, it was separated in two sections: Reflection, and Communication.
! style="text-align: center;width:50%;background-color:#f0f0f0;" |
Jury list
! style="text-align: center;width:50%;background-color:#f0f0f0;" |
Prize categories
On 8 October, the jury headed by Rick Owens handed out awards for the ASVOFF 2009 Fashion Film competition:
! colspan="2" style="background-color:#f0f0f0;"|
Satellite Venues
ASVOFF 3, under Jury president Olivier Saillard, was held at Paris' Centre Georges Pompidou on 24, 25 and 26 September,
with running installations of the festival's competition films held at the BETC's Passage du Desir from 25 to 28 September.
For this edition Diane Pernet worked together with the young fashion blogger Tavi Gevinson.
! style="text-align: center;width:50%;background-color:#f0f0f0;" |
Jury list
! style="text-align: center;width:50%;background-color:#f0f0f0;" |
Prize categories
! colspan="2" style="background-color:#f0f0f0;"|
Satellite Venues
ASVOFF 4, under jury president Elisabeth Quin, was held at the Centre Georges Pompidou in Paris.
! style="text-align: center;width:50%;background-color:#f0f0f0;" |
Jury list
! style="text-align: center;width:50%;background-color:#f0f0f0;" |
Prize categories
! colspan="2" style="background-color:#f0f0f0;"|
Satellite Venues
ASVOFF 5, under jury president Orlan, was held at the Centre Georges Pompidou in Paris.
! style="text-align: center;width:50%;background-color:#f0f0f0;" |
Jury list
! style="text-align: center;width:50%;background-color:#f0f0f0;" |
Prize categories
! colspan="2" style="background-color:#f0f0f0;"|
Satellite Venues
ASVOFF 6, under jury president Michèle Lamy, was held at the Centre Georges Pompidou in Paris.
! style="text-align: center;width:50%;background-color:#f0f0f0;" |
Jury list
! style="text-align: center;width:50%;background-color:#f0f0f0;" |
Prize categories
Fashion film aperitivo by Peroni: Nastro Azurro, live performance by Joana Preiss at Cannes Magnum Beach
! colspan="2" style="background-color:#f0f0f0;"|
Satellite Venues
ASVOFF 7, under jury president Dries Van Noten, was held at the Centre Georges Pompidou in Paris.
! style="text-align: center;width:50%;background-color:#f0f0f0;" |
Jury list
! style="text-align: center;width:50%;background-color:#f0f0f0;" |
Prize categories
! colspan="2" style="background-color:#f0f0f0;"|
Satellite Venues
ASVOFF 8, under jury President Jean Paul Gaultier, took place 2–6 December at Centre Pompidou with Jean-Paul Gaultier, Nicolas Godin, Nicolas Saada, Mathias Kiss, and Iris van Herpen.
The festival explores the genre of fashion film as well as new dimensions and interpretations in the fields of fashion and film through conferences,
documentaries and even live performances.
! style="text-align: center;width:50%;background-color:#f0f0f0;" |
Jury list
! style="text-align: center;width:50%;background-color:#f0f0f0;" |
Prize categories
! colspan="2" style="background-color:#f0f0f0;"|
Satellite Venues
! style="text-align: center;background-color:#f0f0f0;" |
Locations
ASVOFF 9, under jury president Eric Daman, was held at Nu Boyana film studios on 9, 10 and 11 June.
! style="text-align: center;width:50%;background-color:#f0f0f0;" |
Jury list
! style="text-align: center;width:50%;background-color:#f0f0f0;" |
Prize categories
! colspan="2" style="background-color:#f0f0f0;"|
Satellite Venues
ASVOFF 10, under jury president Rossy de Palma and president of honor Jean Paul Gautier, was held at the Club de l'Etoile, Paris.
! style="text-align: center;width:50%;background-color:#f0f0f0;" |
Jury list
! style="text-align: center;width:50%;background-color:#f0f0f0;" |
Prize categories
Global Champion's Award – for Journalism – Loic Prigent

Global Champion's Award – for retail – 24Sevres Ian Rogers

Global Champion's Award – for designer – Kim Jones, Dior
! colspan="2" style="background-color:#f0f0f0;"|ASVOFF 10 "My Personal Love Affair with Rome" Edition
Global Champion's Award – for Journalism – Angelo Flaccevento

Global Champion's Award – for retail Federico Marchetti, YOOX/Net-a-Porter

Global Champion's Award – for designer Alessandro Michele, Gucci
! colspan="2" style="background-color:#f0f0f0;"|
Satellite Venues
ASVOFF 11, under jury president Heron Preston
! style="text-align: center;width:50%;background-color:#f0f0f0;" |
Jury list
! style="text-align: center;width:50%;background-color:#f0f0f0;" |
Prize categories