2010 PBA Fiesta Conference
The 2010 Philippine Basketball Association Fiesta Conference was the last conference of the 2009-10 PBA season. It started on March 21 and finished on August 18, 2010. The tournament is an Import-laden format, which requires an import or a pure-foreign player for each team and with a height limit of 6-foot-6.
Format
The following format will be observed for the duration of the conference:- Double-round robin eliminations; 18 games per team; Teams are then seeded by basis on win-loss records. Ties are broken among points differences of the tied teams.
- Teams seeded #6, #7, #8 and #9 play in a knockout wildcard playoffs for the final berth in the quarterfinals. Matchups are:
- * #6 team vs. #9 team
- * #7 team vs. #8 team
- * Winners of the first round for the last quarterfinal berth.
- #3, #4 and #5 teams automatically advance to the best of five quarterfinals:
- * #3 team vs. winner of wildcard playoffs
- * #4 vs. #5 teams
- #1 and #2 teams automatically advance to the best of seven semifinals:
- *Winner of first quarterfinal vs. #1
- *Winner of second quarterfinal vs. #2
- The winners in the semifinals advance to the best of seven Finals. The losers dispute the third-place trophy in a one-game playoff.
Elimination round
Team standings
Schedule
Correct. End of Eliminations| Win | |
| Loss | |
| OT win | |
| OT loss |
Seeding playoffs
Bracket
Wildcard phase
Quarterfinals
Derby Ace-Rain or Shine series
Alaska-Barangay Ginebra series
Semifinals
San Miguel-Derby Ace series
Talk 'N Text-Alaska series
Third-place playoff
Finals
Awards
- Best Player of the Conference: Jay Washington
- Best Import: Gabe Freeman
- Finals MVPs: Cyrus Baguio and LA Tenorio
Imports
| Team | Player | Debuted | Final |
| Air21 Express | Keena Young | March 24, 2010 | April 9, 2010 |
| Air21 Express | Jason Forte | April 14, 2010 | April 18, 2010 |
| Air21 Express | Reggie Larry | May 1, 2010 | May 28, 2010 |
| Air21 Express | Leroy Hickerson | June 4, 2010 | July 4, 2010 |
| Alaska Aces | Diamon Simpson | April 7, 2010 | August 18, 2010 |
| Barako Energy Coffee Masters | Sammy Monroe | March 21, 2010 | June 27, 2010 |
| Brgy. Ginebra Kings | Awvee Story | March 21, 2010 | April 18, 2010 |
| Brgy. Ginebra Kings | Mildon Ambres | April 30, 2010 | May 30, 2010 |
| Brgy. Ginebra Kings | Denham Brown | June 5, 2010 | June 23, 2010 |
| Brgy. Ginebra Kings | Chris Daniels | July 2, 2010 | July 18, 2010 |
| Coca-Cola Tigers | James Penny | March 24, 2010 | May 7, 2010 |
| Coca-Cola Tigers | Rashad Bell | May 14, 2010 | June 4, 2010 |
| Coca-Cola Tigers | John Williamson | June 13, 2010 | July 4, 2010 |
| Derby Ace Llamados | Lorrenzo Wade | April 7, 2010 | April 21, 2010 |
| Derby Ace Llamados | Cliff Brown | May 2, 2010 | July 14, 2010 |
| Derby Ace Llamados | Tony Washam | July 16, 2010 | August 1, 2010 |
| Rain or Shine Elasto Painters | Jai Lewis | March 26, 2010 | June 18, 2010 |
| Rain or Shine Elasto Painters | Rod Nealy | June 25, 2010 | July 18, 2010 |
| San Miguel Beermen | Gabriel Freeman | March 24, 2010 | August 18, 2010 |
| Sta. Lucia Realtors | Anthony Johnson | March 21, 2010 | July 4, 2010 |
| Talk 'N Text Tropang Texters | Shawn Daniels | March 21, 2010 | August 6, 2010 |